*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + 0.75rem);
}

html,
body {
  margin: 0;
  padding: 0;
  width: 100%;
  max-width: 100%;
  overflow-x: clip;
}

body {
  font-family: var(--font-body);
  font-size: var(--fs-body);
  line-height: var(--lh-body);
  color: var(--text-ink);
  background: var(--bg-page);
  -webkit-font-smoothing: antialiased;
}

body.is-nav-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
  object-fit: cover;
}

main,
section,
header,
footer,
.ky-site-header__inner,
.ky-site-footer__inner {
  min-width: 0;
  max-width: 100%;
}

a {
  color: inherit;
}

a:hover {
  color: var(--color-orange);
}

:focus-visible {
  outline: var(--focus-ring);
  outline-offset: var(--focus-offset);
}

.ky-visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.ky-u-underline {
  text-decoration: underline;
  text-decoration-thickness: var(--underline-thickness);
  text-underline-offset: var(--underline-offset);
}

.ky-site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: var(--z-header);
  height: var(--header-height);
  background: var(--bg-page);
  border-bottom: var(--border-strong);
}

.ky-site-header__inner {
  height: 100%;
  max-width: var(--container-max);
  margin-inline: auto;
  padding-inline: var(--section-pad-x);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.ky-logo {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  min-height: var(--touch-min);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.9375rem;
  letter-spacing: var(--tracking-label);
  text-transform: uppercase;
  text-decoration: none;
  color: var(--text-ink);
  z-index: var(--z-toggle);
}

.ky-logo__mark {
  width: 1.375rem;
  height: 1.375rem;
  display: block;
  flex: 0 0 auto;
  transform-origin: 50% 52%;
  transition: transform var(--motion-base) var(--motion-ease-tactile);
}

.ky-logo:hover {
  color: var(--color-orange);
}

.ky-header-nav {
  display: none;
  align-items: center;
  gap: clamp(1.25rem, 2.5vw, 2rem);
}

.ky-header-nav a {
  display: inline-flex;
  align-items: center;
  min-height: var(--touch-min);
  font-weight: 700;
  font-size: 0.9375rem;
  text-decoration-line: underline;
  text-decoration-color: transparent;
  text-decoration-thickness: var(--underline-thickness);
  text-underline-offset: var(--underline-offset);
  color: var(--text-ink);
  transition:
    color var(--motion-fast) var(--motion-ease-out),
    text-decoration-color var(--motion-fast) var(--motion-ease-out);
}

.ky-header-nav a:hover {
  color: var(--color-orange);
  text-decoration-color: currentColor;
}

.ky-header-cta {
  display: none;
  align-items: center;
  justify-content: center;
  min-height: var(--touch-min);
  padding: 0.65rem 1.25rem;
  background: var(--bg-accent);
  color: var(--text-on-accent-readable);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.9375rem;
  letter-spacing: 0.04em;
  text-decoration: none;
  border-radius: var(--radius-btn);
  transition:
    filter var(--ui-duration) var(--ui-ease),
    transform var(--ui-duration) var(--ui-ease);
}

.ky-header-cta:hover {
  color: var(--text-on-accent-readable);
  filter: brightness(1.05);
  transform: translateY(-1px);
}

.ky-menu-toggle {
  position: relative;
  z-index: var(--z-toggle);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: var(--touch-min);
  height: var(--touch-min);
  padding: 0;
  border: var(--border-hair);
  border-radius: var(--radius-btn);
  background: var(--bg-page);
  color: var(--text-ink);
  cursor: pointer;
  transition:
    background-color var(--motion-fast) var(--motion-ease-out),
    border-color var(--motion-fast) var(--motion-ease-out),
    color var(--motion-fast) var(--motion-ease-out),
    transform var(--motion-fast) var(--motion-ease-tactile);
}

.ky-menu-toggle__bars {
  display: flex;
  flex-direction: column;
  gap: 5px;
  width: 1.125rem;
}

.ky-menu-toggle__bars span {
  display: block;
  height: 2px;
  background: currentColor;
  transform-origin: center;
  transition:
    opacity var(--motion-fast) ease,
    transform var(--motion-base) var(--motion-ease-tactile);
}

@media (hover: hover) {
  .ky-logo:hover .ky-logo__mark {
    transform: rotate(5deg) scale(1.06);
  }

  .ky-menu-toggle:hover {
    background-color: var(--bg-accent);
    color: var(--text-on-accent-readable);
    transform: translateY(-1px);
  }
}

body.is-nav-open .ky-menu-toggle__bars span:nth-child(1) {
  transform: translateY(7px) rotate(45deg);
}

body.is-nav-open .ky-menu-toggle__bars span:nth-child(2) {
  opacity: 0;
}

body.is-nav-open .ky-menu-toggle__bars span:nth-child(3) {
  transform: translateY(-7px) rotate(-45deg);
}

@media (min-width: 768px) {
  .ky-menu-toggle {
    display: none;
  }

  .ky-header-nav {
    display: flex;
  }

  .ky-header-cta {
    display: inline-flex;
  }
}

#site-nav {
  position: fixed;
  inset: 0;
  z-index: var(--z-nav);
  height: 100dvh;
  overflow-y: auto;
  overscroll-behavior-y: contain;
  -webkit-overflow-scrolling: touch;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 2rem;
  padding: calc(var(--header-height) + 2rem) var(--section-pad-x) 2rem;
  background: var(--bg-accent);
  color: var(--text-on-accent);
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition:
    opacity var(--motion-slow) var(--motion-ease-out),
    visibility var(--motion-slow) var(--motion-ease-out);
}

#site-nav.is-open {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
}

.ky-site-nav__list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}

.ky-site-nav__list a {
  display: flex;
  align-items: center;
  min-height: var(--touch-min);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 8vw, 3rem);
  letter-spacing: var(--tracking-tight);
  text-decoration: none;
  color: var(--text-on-accent);
  opacity: 0;
  transform: translateX(-12px);
  transition:
    color var(--motion-fast) var(--motion-ease-out),
    opacity var(--motion-base) var(--motion-ease-out),
    transform var(--motion-base) var(--motion-ease-tactile);
}

#site-nav.is-open .ky-site-nav__list a {
  opacity: 1;
  transform: translateX(0);
}

#site-nav.is-open .ky-site-nav__list li:nth-child(2) a {
  transition-delay: 30ms;
}

#site-nav.is-open .ky-site-nav__list li:nth-child(3) a {
  transition-delay: 60ms;
}

#site-nav.is-open .ky-site-nav__list li:nth-child(4) a {
  transition-delay: 90ms;
}

#site-nav.is-open .ky-site-nav__list li:nth-child(5) a {
  transition-delay: 120ms;
}

.ky-site-nav__list a:hover {
  text-decoration: underline;
  text-decoration-thickness: var(--underline-thickness);
  text-underline-offset: var(--underline-offset);
  color: var(--text-on-accent);
}

.ky-site-nav__cta {
  align-self: flex-start;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: var(--touch-min);
  padding: 1rem 1.75rem;
  background: var(--bg-page);
  color: var(--text-ink);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1.0625rem;
  letter-spacing: 0.04em;
  text-decoration: none;
  border-radius: var(--radius-btn);
  opacity: 0;
  transform: translateY(8px) scale(0.98);
  transition:
    background-color var(--motion-fast) var(--motion-ease-out),
    color var(--motion-fast) var(--motion-ease-out),
    opacity var(--motion-base) var(--motion-ease-out),
    transform var(--motion-base) var(--motion-ease-tactile);
}

#site-nav.is-open .ky-site-nav__cta {
  opacity: 1;
  transform: translateY(0) scale(1);
  transition-delay: 120ms;
}

@media (max-width: 767px) and (max-height: 32rem) {
  #site-nav {
    justify-content: flex-start;
  }
}

.ky-site-nav__cta:hover {
  color: var(--text-ink);
}

@media (min-width: 768px) {
  #site-nav {
    display: none;
  }
}

main {
  padding-top: var(--header-height);
}

.ky-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: var(--touch-min);
  padding: 1.15rem 2.25rem;
  background: var(--bg-page);
  color: var(--text-ink);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1.0625rem;
  letter-spacing: 0.04em;
  text-decoration: none;
  border: none;
  border-radius: var(--radius-btn);
  cursor: pointer;
  transition:
    filter var(--ui-duration) var(--ui-ease),
    transform var(--ui-duration) var(--ui-ease),
    box-shadow var(--ui-duration) var(--ui-ease);
}

.ky-btn:hover {
  color: var(--text-ink);
  filter: brightness(0.97);
  transform: translateY(-1px);
  box-shadow: 0 6px 0 rgba(74, 36, 24, 0.1);
}

.ky-btn:active,
.ky-header-cta:active {
  transform: translateY(1px);
  box-shadow: none;
}

.ky-btn--on-cream {
  background: var(--bg-accent);
  color: var(--text-on-accent-readable);
}

.ky-btn--on-cream:hover {
  color: var(--text-on-accent-readable);
}

.ky-cta-row {
  display: flex;
  align-items: center;
  gap: 0.85rem 1.5rem;
  flex-wrap: wrap;
}

.ky-cta-row .ky-btn {
  max-width: 100%;
}

.ky-cta-note {
  font-size: var(--fs-small);
  opacity: 0.85;
}

.ky-section-rule {
  border-top: var(--border-strong);
}

.ky-page-shell {
  max-width: var(--container-max);
  margin-inline: auto;
}

.ky-hero {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-hero__copy {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 1.5rem;
  padding: clamp(1.5rem, 4vw, 4.5rem) var(--section-pad-x);
  background: var(--bg-accent);
  min-width: 0;
}

.ky-hero__content {
  display: flex;
  flex-direction: column;
  gap: clamp(1.1rem, 3vw, 1.75rem);
  max-width: min(52rem, 100%);
  min-width: 0;
}

.ky-hero__title {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: var(--fs-hero);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
  text-wrap: balance;
  overflow-wrap: break-word;
  hyphens: manual;
}

.ky-hero__title .ky-u-underline {
  white-space: nowrap;
  overflow-wrap: normal;
}

.ky-hero__lead {
  margin: 0;
  font-size: clamp(1.0625rem, 1.4vw, 1.125rem);
  line-height: var(--lh-body);
  max-width: 44ch;
}

.ky-hero__media {
  width: 100%;
  aspect-ratio: 4 / 3;
  max-height: 22rem;
  overflow: hidden;
  background: var(--bg-accent);
  min-width: 0;
}

.ky-hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 62% center;
}

@media (min-width: 577px) {
  .ky-hero__copy {
    gap: 2rem;
  }

  .ky-hero__media {
    max-height: 26rem;
  }
}

@media (min-width: 993px) {
  .ky-hero {
    grid-template-columns: minmax(0, 55fr) minmax(0, 45fr);
    min-height: calc(100vh - var(--header-height));
    min-height: calc(100dvh - var(--header-height));
  }

  .ky-hero__copy {
    align-content: center;
    gap: 2.5rem;
    padding-block: clamp(2.5rem, 5vw, 5rem);
    padding-left: clamp(1.5rem, 3vw, 3rem);
    padding-right: clamp(2.5rem, 5vw, 4rem);
  }

  .ky-hero__content {
    align-self: center;
  }

  .ky-hero__title {
    overflow-wrap: normal;
  }

  .ky-hero__media {
    aspect-ratio: auto;
    max-height: none;
    min-height: 100%;
    height: 100%;
  }

  .ky-hero__media img {
    min-height: 100%;
  }
}

.ky-why {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
}

.ky-why__intro,
.ky-why__card {
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  gap: 0.75rem;
  padding: clamp(1.35rem, 3vw, 3.5rem);
  min-height: 0;
  height: 100%;
}

.ky-why__intro {
  gap: 1.25rem;
  background: var(--bg-page);
}

.ky-why__title {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: var(--fs-h2);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
}

.ky-why__intro p,
.ky-why__card p {
  margin: 0;
  max-width: 34ch;
}

.ky-why__num {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.25rem, 4.5vw, 4rem);
  line-height: 0.9;
  letter-spacing: -0.03em;
}

.ky-why__card h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: var(--fs-h3);
  line-height: 1.1;
}

.ky-why__card--ink {
  background: var(--bg-ink);
  color: var(--text-on-ink);
}

.ky-why__card--yellow {
  background: var(--bg-highlight);
  color: var(--text-ink);
}

.ky-why__card--orange {
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-why__card--cream {
  background: var(--bg-page);
}

@media (min-width: 577px) {
  .ky-why {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ky-why__intro {
    grid-column: 1 / -1;
  }

  .ky-why__card {
    justify-content: flex-end;
    min-height: 14rem;
  }
}

@media (min-width: 993px) {
  .ky-why {
    grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.95fr) minmax(0, 0.9fr);
  }

  .ky-why__intro {
    grid-column: auto;
    justify-content: space-between;
    min-height: 20rem;
  }

  .ky-why__card {
    justify-content: flex-end;
    min-height: 18rem;
  }

  .ky-why__card--split {
    border-left: var(--border-hair);
  }
}

.ky-vision {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
  background: var(--bg-page);
}

.ky-vision__media {
  width: 100%;
  aspect-ratio: 4 / 3;
  max-height: 20rem;
  overflow: hidden;
  background: var(--bg-page);
}

.ky-vision__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 40% center;
}

.ky-vision__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.15rem;
  padding: clamp(1.75rem, 4vw, var(--section-pad-y)) var(--section-pad-x);
}

.ky-vision__copy h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.25rem, 4.2vw, 4rem);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
}

.ky-vision__copy p {
  margin: 0;
  max-width: 38ch;
  font-size: clamp(1.0625rem, 1.3vw, 1.125rem);
}

@media (min-width: 768px) {
  .ky-vision {
    grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  }

  .ky-vision__media {
    aspect-ratio: auto;
    max-height: none;
    min-height: 100%;
  }

  .ky-vision__media img {
    min-height: 100%;
  }
}

@media (min-width: 993px) {
  .ky-vision {
    grid-template-columns: minmax(0, 60fr) minmax(0, 40fr);
    min-height: min(76vh, 42rem);
  }
}

.ky-features {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
}

.ky-feature {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  padding: clamp(1.35rem, 3vw, 3.25rem);
  min-height: 0;
  height: 100%;
}

.ky-feature h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.5rem, 2.2vw, 1.75rem);
  line-height: 1.1;
}

.ky-feature p {
  margin: 0;
  max-width: 34ch;
  font-size: var(--fs-small);
}

.ky-feature--orange {
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-feature--ink {
  background: var(--bg-ink);
  color: var(--text-on-ink);
}

.ky-feature--cream {
  background: var(--bg-page);
}

.ky-feature--media {
  display: grid;
  grid-template-rows: auto auto;
  padding: 0;
  min-height: 0;
  background: var(--bg-page);
}

.ky-feature--media .ky-feature__shot {
  position: relative;
  width: 100%;
  aspect-ratio: 16 / 11;
  max-height: 14rem;
  overflow: hidden;
  background: var(--bg-ink);
}

.ky-feature--media .ky-feature__shot img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.ky-feature--media .ky-feature__body {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 0.75rem;
  padding: clamp(1.5rem, 2.4vw, 2.5rem) clamp(1.75rem, 3vw, 3.25rem);
  color: var(--text-ink);
}

@media (min-width: 577px) {
  .ky-features {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ky-feature {
    min-height: 15rem;
  }

  .ky-feature--media .ky-feature__shot {
    max-height: none;
  }
}

@media (min-width: 993px) {
  .ky-features {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .ky-feature {
    min-height: 20rem;
  }

  .ky-feature--media {
    grid-template-rows: 1.2fr auto;
    min-height: 20rem;
  }

  .ky-feature--border {
    border-left: var(--border-hair);
  }
}

.ky-compare {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
}

.ky-compare__col {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  padding: clamp(1.75rem, 4vw, var(--section-pad-y)) var(--section-pad-x);
}

.ky-compare__col--hot {
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-compare__col--cold {
  background: var(--bg-ink);
  color: var(--text-on-ink);
}

.ky-compare__col h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: var(--fs-h2);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
}

.ky-compare__list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  max-width: 42ch;
  font-size: clamp(1rem, 1.2vw, 1.0625rem);
}

@media (min-width: 768px) {
  .ky-compare {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ky-compare__col {
    gap: 2rem;
  }

  .ky-compare__list {
    gap: 1.25rem;
  }
}

.ky-statement {
  border-top: var(--border-strong);
  background: var(--bg-highlight);
  color: var(--text-ink);
  padding: clamp(2.5rem, 8vw, 6rem) var(--section-pad-x);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.25rem;
}

.ky-statement h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 6vw, 5.5rem);
  line-height: var(--lh-tight);
  letter-spacing: -0.03em;
  max-width: 20ch;
  text-wrap: balance;
}

.ky-statement p {
  margin: 0;
  max-width: 60ch;
  font-size: 1rem;
}

.ky-privacy {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
}

.ky-privacy__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.15rem;
  padding: clamp(1.75rem, 4vw, var(--section-pad-y)) var(--section-pad-x);
  background: var(--bg-page);
}

.ky-privacy__copy h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.25rem, 4.4vw, 4.25rem);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
}

.ky-privacy__copy p {
  margin: 0;
  max-width: 40ch;
  font-size: clamp(1.0625rem, 1.3vw, 1.125rem);
}

.ky-privacy__media {
  width: 100%;
  aspect-ratio: 4 / 3;
  max-height: 18rem;
  overflow: hidden;
  background: var(--bg-accent);
}

.ky-privacy__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

@media (min-width: 768px) {
  .ky-privacy {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  }

  .ky-privacy__media {
    aspect-ratio: auto;
    max-height: none;
    min-height: 100%;
  }

  .ky-privacy__media img {
    min-height: 100%;
    object-position: center top;
  }
}

@media (min-width: 993px) {
  .ky-privacy {
    grid-template-columns: minmax(0, 45fr) minmax(0, 55fr);
    min-height: min(65vh, 36rem);
  }
}

.ky-audience {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
  background: var(--bg-page);
  align-items: stretch;
}

.ky-audience__card {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  padding: clamp(1.5rem, 3.2vw, 4rem);
  min-height: 0;
}

.ky-audience__card h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.6rem, 3vw, 2.75rem);
  line-height: var(--lh-tight);
}

.ky-audience__card p {
  margin: 0;
  font-size: clamp(1rem, 1.2vw, 1.0625rem);
}

.ky-audience__card--ink {
  background: var(--bg-ink);
  color: var(--text-on-ink);
}

.ky-audience__card--orange {
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-audience__mid {
  display: grid;
  grid-template-rows: auto auto;
}

.ky-audience__mid-media {
  width: 100%;
  aspect-ratio: 4 / 3;
  max-height: 16rem;
  overflow: hidden;
  background: var(--bg-page);
}

.ky-audience__mid-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 45% 50%;
}

.ky-audience__mid-copy {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  padding: clamp(1.5rem, 3.2vw, 3.5rem);
  background: var(--bg-page);
}

.ky-audience__mid-copy h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  line-height: var(--lh-tight);
}

.ky-audience__mid-copy p {
  margin: 0;
  font-size: clamp(1rem, 1.2vw, 1.0625rem);
}

@media (min-width: 768px) {
  .ky-audience {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ky-audience__mid {
    grid-column: 1 / -1;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
    grid-template-rows: auto;
  }

  .ky-audience__mid-media {
    aspect-ratio: auto;
    max-height: none;
    min-height: 100%;
  }

  .ky-audience__mid-media img {
    min-height: 100%;
  }
}

@media (min-width: 993px) {
  .ky-audience {
    grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.1fr) minmax(0, 0.9fr);
  }

  .ky-audience__mid {
    grid-column: auto;
    grid-template-columns: minmax(0, 1fr);
    grid-template-rows: minmax(12rem, 1fr) auto;
  }

  .ky-audience__mid-media {
    min-height: 14rem;
    max-height: 22rem;
  }
}

.ky-faq {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
  background: var(--bg-page);
}

.ky-faq__aside {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 2rem;
  padding: var(--section-pad-y) var(--section-pad-x);
  background: var(--bg-highlight);
}

.ky-faq__aside h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: var(--fs-faq-mark);
  line-height: 0.85;
  letter-spacing: -0.04em;
  text-decoration: underline;
  text-decoration-thickness: 3px;
  text-underline-offset: 0.08em;
}

.ky-faq__aside p {
  margin: 0;
  max-width: 26ch;
}

.ky-faq__aside a {
  position: relative;
  color: var(--text-ink);
  text-decoration: underline;
  text-decoration-thickness: var(--underline-thickness);
  text-underline-offset: 5px;
}

.ky-faq__aside a::after {
  content: "";
  position: absolute;
  inset: -12px -5px;
}

.ky-faq__aside a:hover {
  color: var(--color-orange);
}

.ky-faq__list {
  display: flex;
  flex-direction: column;
  padding: var(--section-pad-y) var(--section-pad-x);
}

.ky-faq-item {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  padding: 1.65rem 0;
  border-top: var(--border-hair);
}

.ky-faq-item:first-child {
  border-top: none;
  padding-top: 0;
}

.ky-faq-item:last-child {
  padding-bottom: 0;
}

.ky-faq-item h3 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.35rem, 2.2vw, 1.75rem);
  line-height: 1.15;
}

.ky-faq-item p {
  margin: 0;
  max-width: 70ch;
  font-size: 1rem;
}

@media (min-width: 768px) {
  .ky-faq {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  }
}

@media (min-width: 993px) {
  .ky-faq {
    grid-template-columns: minmax(0, 0.95fr) minmax(0, 2fr);
  }
}

.ky-reserve {
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  border-top: var(--border-strong);
  background: var(--bg-accent);
  color: var(--text-on-accent);
}

.ky-reserve__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.75rem;
  padding: clamp(3rem, 6vw, 7rem) var(--section-pad-x);
}

.ky-reserve__copy h2 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2.75rem, 6.5vw, 7rem);
  line-height: 1.02;
  letter-spacing: var(--tracking-tight);
}

.ky-reserve__copy > p {
  margin: 0;
  max-width: 46ch;
  font-size: clamp(1.125rem, 1.6vw, 1.25rem);
}

.ky-reserve__form {
  display: flex;
  flex-direction: column;
  flex-wrap: wrap;
  gap: 0.75rem;
  align-items: stretch;
  width: 100%;
  max-width: min(36rem, 100%);
}

.ky-reserve__form label {
  display: block;
  width: 100%;
  flex: 1 1 auto;
}

.ky-reserve__form input[type="email"] {
  width: 100%;
  min-height: var(--touch-min);
  padding: 1rem 1.15rem;
  border: 2px solid transparent;
  border-radius: var(--radius-btn);
  background: var(--bg-page);
  color: var(--text-ink);
  font-family: var(--font-body);
  font-size: 1rem;
  transition:
    background-color var(--motion-fast) var(--motion-ease-out),
    border-color var(--motion-fast) var(--motion-ease-out),
    box-shadow var(--motion-fast) var(--motion-ease-out),
    color var(--motion-fast) var(--motion-ease-out);
}

.ky-reserve__form input[type="email"]:focus {
  border-color: var(--text-on-accent-readable);
  box-shadow: 4px 4px 0 rgba(50, 19, 10, 0.16);
}

.ky-reserve__form input::placeholder {
  color: color-mix(in srgb, var(--text-ink) 55%, transparent);
}

.ky-reserve__form .ky-btn {
  width: 100%;
  flex: 0 0 auto;
}

@media (min-width: 577px) {
  .ky-reserve__form {
    flex-direction: row;
    align-items: stretch;
  }

  .ky-reserve__form label {
    flex: 1 1 12rem;
    width: auto;
    min-width: 0;
  }

  .ky-reserve__form .ky-btn {
    width: auto;
    flex: 0 0 auto;
  }
}

.ky-form-status {
  margin: 0;
  min-height: 1.4em;
  font-size: var(--fs-small);
}

.ky-form-status.is-error {
  color: var(--text-on-accent-readable);
  font-weight: 700;
  animation: keyra-status-enter var(--motion-base) var(--motion-ease-tactile) both;
}

.ky-form-status.is-success {
  color: var(--text-on-accent-readable);
  font-weight: 700;
  animation: keyra-status-enter var(--motion-base) var(--motion-ease-tactile) both;
}

@keyframes keyra-status-enter {
  from {
    opacity: 0;
    transform: translateY(6px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.ky-reserve__aside {
  display: grid;
  grid-template-rows: 1fr auto;
  min-height: 16rem;
}

.ky-reserve__media {
  min-height: 14rem;
  overflow: hidden;
  background: var(--bg-accent);
}

.ky-reserve__media img {
  width: 100%;
  height: 100%;
  min-height: 14rem;
  object-fit: cover;
  object-position: center;
}

.ky-reserve__rail {
  padding: 1.5rem var(--section-pad-x) 2rem;
  font-size: 0.875rem;
  font-weight: 700;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  opacity: 0.55;
}

@media (min-width: 768px) {
  .ky-reserve {
    grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr);
  }

  .ky-reserve__aside {
    min-height: 100%;
  }

  .ky-reserve__media {
    min-height: 100%;
  }

  .ky-reserve__media img {
    min-height: 100%;
  }
}

@media (min-width: 993px) {
  .ky-reserve {
    grid-template-columns: minmax(0, 60fr) minmax(0, 40fr);
    min-height: 70vh;
  }

  .ky-reserve__aside {
    position: relative;
  }

  .ky-reserve__rail {
    writing-mode: vertical-rl;
    transform: rotate(180deg);
    position: absolute;
    right: clamp(1.5rem, 3vw, 3.5rem);
    bottom: clamp(3rem, 5vw, 5.5rem);
    padding: 0;
  }
}

@media (min-width: 1441px) {
  .ky-site-header__inner,
  .ky-site-footer__inner,
  main > section {
    max-width: var(--container-max);
    margin-inline: auto;
    width: 100%;
  }
}

.ky-site-footer {
  border-top: var(--border-strong);
  background: var(--bg-ink);
  color: var(--text-on-ink);
  padding: 1.75rem var(--section-pad-x);
}

.ky-site-footer__inner {
  max-width: var(--container-max);
  margin-inline: auto;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.ky-site-footer a {
  color: var(--text-on-ink);
  text-decoration: underline;
  text-decoration-thickness: var(--underline-thickness);
  text-underline-offset: 5px;
  min-height: var(--touch-min);
  display: inline-flex;
  align-items: center;
}

.ky-site-footer a:hover {
  color: var(--bg-highlight);
}

.ky-site-footer__meta {
  font-size: var(--fs-small);
  opacity: 0.85;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    transition-delay: 0s !important;
  }

  .ky-logo:hover .ky-logo__mark,
  .ky-menu-toggle:hover,
  #site-nav .ky-site-nav__list a,
  #site-nav .ky-site-nav__cta,
  .ky-btn:hover,
  .ky-btn:active,
  .ky-header-cta:hover,
  .ky-header-cta:active,
  .ky-form-status.is-error,
  .ky-form-status.is-success {
    transform: none;
  }
}

.ky-hero__lead,
.ky-hero .ky-cta-note,
.ky-why__card--orange p,
.ky-feature--orange p,
.ky-compare__col--hot .ky-compare__list,
.ky-audience__card--orange p,
.ky-reserve__copy > p,
.ky-reserve__rail {
  color: var(--text-on-accent-readable);
  opacity: 1;
}

:is(
  #site-nav,
  .ky-hero,
  .ky-why__card--orange,
  .ky-feature--orange,
  .ky-compare__col--hot,
  .ky-audience__card--orange,
  .ky-reserve
) :focus-visible {
  outline-color: var(--focus-on-accent);
}

:where(html) { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; }
:where(body) { min-width: 320px; line-height: var(--ui-leading-body); }
:where(main, header, footer, section, article, nav, form, .ky-container, .ky-wrap, [class*="grid"], [class*="content"]) { min-width: 0; }
:where(img, svg, video, canvas) { max-inline-size: 100%; }
:where(.ky-logo__mark, .ky-brand__mark, .ky-brand-mark, .ky-logo-mark) { flex: 0 0 auto; display: block; vertical-align: middle; }
:where(h1, h2) { text-wrap: balance; }
:where(h3, h4, h5, h6) { text-wrap: pretty; }
:where(h1:not([class])) { font-size: var(--ui-type-h1); line-height: var(--ui-leading-heading); letter-spacing: var(--ui-tracking-heading); }
:where(h2:not([class])) { font-size: var(--ui-type-h2); line-height: var(--ui-leading-heading); letter-spacing: var(--ui-tracking-heading); }
:where(h3:not([class])) { font-size: var(--ui-type-h3); line-height: 1.2; }
:where(p, li) { overflow-wrap: break-word; }
:where(a, button, input, select, textarea, summary) { -webkit-tap-highlight-color: transparent; }
:where(a, button) { transition: color var(--ui-duration) var(--ui-ease), background-color var(--ui-duration) var(--ui-ease), border-color var(--ui-duration) var(--ui-ease), box-shadow var(--ui-duration) var(--ui-ease), transform var(--ui-duration) var(--ui-ease), opacity var(--ui-duration) var(--ui-ease); }
:where(a, button, input, select, textarea, summary):focus-visible { outline: 2px solid var(--ui-focus-color); outline-offset: 3px; }
:where(section[id]) { scroll-margin-top: calc(var(--header-height, var(--header-h, 4rem)) + var(--ui-space-4)); }
@media (max-width: 767px) {
  :where(.ky-site-header__inner, .ky-site-header__bar, .ky-header-inner) { gap: var(--ui-space-4); }
  :where(.ky-btn, button, input, select, textarea) { max-inline-size: 100%; }
}